How targeted ads helped Morado Hairs turn leads into paying customers

Client: Morado Hairs, based in Ibadan - Specializes in human hair sales and styling services.

Initial Status: Modest online presence fewer than 150 followers on Instagram and no online sales or business reach.

Objective: Grow the business, increase visibility, and drive sales through social media.

Results delivered

1000+

followers within 6 months

Several conversions

from targeted ads that generated valuable leads

Morado Hairs Instagram dms with messages from potential customers

Strong influx of new walk-in customers

How we achieved these results

1

Content Strategy

We created transparent, engaging content that showcased the brand's services, helping the audience connect better with the business.

2

Audience Engagement

We capitalized on Instagram features like story polls and went live multiple times to engage with the audience directly.

3

Influencer Marketing & Campaigns

To accelerate growth, we launched targeted promotional marketing campaigns and signed Ibadan-based lifestyle influencers to increase brand awareness and sales.

Influencer Collaboration

Partnering with local influencers significantly boosted visibility and led to increased sales.

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